

BRAND STRATEGY
FITNESS BRANDING
DIGITAL MARKETING
ART DIRECTION
TUF
SuperThink Labs proudly presents TUF (Tushar Ummat Fitness)—a transformative fitness movement rooted in discipline, purpose, and holistic growth. Located in the heart of Gurugram, TUF redefines strength by seamlessly integrating physical performance, mental resilience, and emotional balance into a unified fitness philosophy.
Designed for individuals who seek real, sustainable results, TUF goes beyond conventional training methods to create meaningful, long-term transformations. Every program is built on the principles of consistency, authenticity, and personalized attention, ensuring that each fitness journey is intentional and impactful.
At its core, TUF represents a new generation of fitness culture—one that values self-mastery over shortcuts, progress over perfection, and lifestyle transformation over temporary outcomes. Through structured training, expert guidance, and a supportive community, TUF empowers individuals to build stronger bodies, sharper minds, and more confident lives.


